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Digital transformation: website-redesign dispatches

New series provides insight into redesign and launch project. First installment: CMS migration and progress overview.

By Kayla Manning

March 18, 2021

Employee sitting at desktop computer with screen open to MSU Denver website.The Metropolitan State University of Denver website is the University’s digital front door and is critical to organizing information for all of our current and future Roadrunner communities.

For the past six months, the Strategy, Marketing and Communications branch has been moving the platform toward a more sustainable future as part of a digital transformation project to reimagine the look and functionality of the University’s sizable web footprint.

“Transforming our website is an important core step in our overall marketing and recruitment efforts that focuses on meeting our students where they’re at while demonstrating our role as an anchor institution,” said Cathy Lucas, vice president of Strategy and External Affairs.

Spearheaded by Whei Wong-Howerton, associate vice president of Marketing and Brand, in coordination with Information Technology Services and Enrollment Management, this initiative has gathered input from all areas of the University at every stage. In particular, the inclusive process sought student voices in addition to understanding the perspectives of faculty, staff and parents. 

“The new content-management system gives us more flexibility than we’ve had before to create a dynamic platform that is not only slick and engaging but meets the needs of our prospective and current students,” Wong-Howerton said. “Some of the new features will allow us to highlight faculty and share student testimonials in a more intentional and strategic way.”

Watch the Early Bird for regular updates of the process as it unfolds, along with “news you can use” and ways to provide feedback and ask questions.

Please contact Kayla Manning, director of Digital Marketing and UX Strategy, with questions.

Keep an eye out for more updates on this digital transformation in the Early Bird.

Topics: Community, Excellence, Technology

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