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The next round of Brand Certification Training kicks off Aug. 27

Learn how you can amplify the value of MSU Denver – and get a sneak peek at the University’s new ad campaign.

By Lindsey Coulter

August 7, 2019

Faculty members at a recent brand certification trainingMetropolitan State University of Denver’s most recent brand audit showed that the University’s reputation for excellence continues to rise. As we debut new degrees, partnerships and opportunities, we’re also preparing to tell a new story through the Brand Certification Training Program.

More than 150 faculty and staff participated in the first round of Brand Certification Training in July. Together, they learned fun and easy ways to consistently promote the MSU Denver brand of excellence and innovation — ensuring that we’re all “singing from the same songbook.”

Three new training sessions — hosted by the Strategy, Marketing and Communications Branch — are now available for two sessions Aug. 27 and one session Aug. 28 in the Jordan Student Success Building; all faculty and staff are encouraged to attend. Please visit to review training availability and details and to register.

The engaging 90-minute trainings cover brand basics, key messages, fun trivia and giveaways, and a first look at the University’s new ad campaign debuting in September. The sessions also provide a platform for faculty and staff to share success stories that reinforce the value and quality of MSU Denver. Those stories may become part of the University’s larger advertising and storytelling efforts.

“Every time we meet with a student, teach a class or interact with a community member, we have an opportunity to share the value of MSU Denver,” said Cathy Lucas, vice president of strategy. “Having a bold brand supported by a unified voice improves recruitment, retention, fundraising and partnership-building — and ensures that our reputation continues to grow.”

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