Skip to main content

Dr Donald T Chang


Courses Taught


Current Semester Schedule

42315 MKT-3000-003 Principles of Marketing TBA TBA-TBA ONLINE-
42335 MKT-3710-001 International Marketing TBA TBA-TBA ONLINE-

Administration Building - 560F
Staff Photo

Personal Biography

Professor Chang, Ph.D. in marketing from the University of Missouri-Columbia, has been a marketing educator since 1986. Prior to joining MSUD, he worked at General Mills and taught at University of Missouri, Loyola University New Orleans, University of Wisconsin-Eau Claire, as well as a number of national and private universities in Taiwan. Dr. Chang teaches courses in international marketing, principles of marketing, marketing research, among others. He has provided services to the department, the school, and the university levels, as well as to external organizations and communities. He has helped international scholars with research preparation, served as doctoral dissertation examiners for two universities in India, and served as the editor for an international journal. In addition, Dr. Chang has chaired a number of international conferences and been invited to deliver keynote speeches at international conferences. He was an expert mentor for a new MBA institute in India on a Fulbright grant. Currently, he is a reviewer for the Fulbright foundation.

Teaching Philosophy

Dr. Chang's teaching interests include marketing management, strategic marketing, international marketing, marketing research, and product/brand management


Dr. Chang's research interests include international marketing, strategic marketing, innovation, market orientation and business performance, tourism marketing, and service quality,


When students are not required to read and study assigned materials and textbook chapters, they are not required to read and study. If students are not required to read and study, aren't they "buying" the diploma?

Edit My Profile

Edit this page